Business Communication: Current Trends

Pages: 3 (747 words) Published: August 8, 2011
Current Trends in Business Communication

Communication is a skill used every day whether verbal or nonverbal. The success of a business depends on that communication. Communication is the key to getting the point across without losing money. Business communication is changing because of current trends that affect communication. The success of business depends on communication. A person’s ability to communicate can get him or her hired or promoted. Face-to-face, presentations, e-mail messages, memos, and reports are different forms of communication. These are forms of verbal communication. Nonverbal communication is the way someone sits, company logos, pictures, or how long a visitor has to wait. Poor communication leads to wasted time, wasted efforts, loss of goodwill, and legal trouble. Some key factors that can cause poor communication are managers not confident about what the company strategy is; canceling meetings because they cut into productivity; and information provided online not seen by employees with no online access (“What stops line managers being great communicators?,” 2005). Good communication is clear, complete, correct, save time, and build goodwill. The 10 trends that affect business communication are technology, entrepreneurship, teamwork, diversity, globalization and outsourcing, job flexibility, legal and ethical concerns, balancing work and family, focus on quality and customers’ needs, and the rapid rate of change. My company uses technology, diversity, globalization and outsourcing, and the focus on quality and customers’ needs in day-to-day communication.

Technology has made communication with people across the globe as easy as pushing a button. Technology is constantly changing, which helps increase productivity and save money. Businesses are quick to adapt to the change. Enhancing the experience of a worker or improving the bottom line is what business look for when they adopt new forms of technology. Employees are expected to...
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