Hyundai Project

Topics: Automobile, Automotive industry, Hyundai Pages: 27 (7201 words) Published: September 17, 2013
Project report
On
“CONSUMER BEHAVIOR IN AUTOMOBILE SECTOR”
By
U.MADHURI
(BBMT)
BACHELORS OF BUSINESS MANAGEMENT AND TECHNOLOGY
HALL TICKET NUMBER: 56013704

RBVRR WOMEN’S COLLEGE (Autonomous)
NARAYANGUDA, HYDERABAD

Acknowledgement
I owe a great many thanks to a great many people helped me and supported me during my project. My deepest thanks to lecturer MISS U. SOUJANYA the guide of the project for guiding and correcting various documents of mine with attention and care. I would also like to thank my HOD Mrs. VAMSHI MOHANA REDDY who has also taken the pain to go through project and make necessary corrections as and when needed. I express my thanks to our principle Mrs. RUMA RAO for extending her support. My deep sense of gratitude to MR.G.NAGARAJAN, CUSTOMER CARE MANAGER, KUN UNTIED HYUNDAI support and guidance. Thanks and appreciation to the help people at KUSHIAGUDA KUN UNITED HYUNDAI for their support. I would thank my institution and my faculty members without whom this project have been a distant reality. I extend my heart full thanks to my family, friends and well wishers.

Declaration:

I U.MADHURI hereby declare that this report entitled “consumer behavior in automobile sector” submitted by me to the department of BBMT of RBVRR WOMEN’S COLLEGE is a bonafied work under taken by me and it is not submitted to any other university/institution for award of any degree/diploma/certificate or published any time before.

Signature of the student Name of the student (U.MADHURI)

CONTENTS
1. INTRODUCTION
* CONSUMER BEHAVIOR INTRODUCTION
* OBJECTIVE OF THE STUDY
* SCOPE OF THE STUDY
* LIMITATIONS OF THE STUDY
* RESEARCH METHODOLOGY
2. REVIEW OF LITERATURE
* CONSUMERE BEHAVOR D DEFINITION
* CHARACTERISTICS OF INDIAN CONSUMER
* DETERMINATION OR FACTORS EFFECTING CONNSUMER BEHAVIOR
* MODELS RELATED TO CONSUMER BEHAVIOR
3. COMPANY PROFILE
4. DATA ANALYSIS AND INTERPRETATION
5. QUESTIONNAIRES
6. CONCLUSION
7. FINDINGS AND SUGGESTION
8. BIBLIOGRAPHY

SECTION 1-INTRODUCTION

CONSUMER BEHAVOR
Consumer behavior is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Consumer behavior can be defined as all psychological, social and physical behavior of all potential consumers as they become aware of, evaluate, purchase, consume and tell others about products and services. with the opening up of the markets or post liberalization period has resulted in many companies entering the market with offerings of their goods and services this has made each marketer to realize that he has to constantly upgrade the consumers knowledge about his product by finding new dimensions. This is because there has been a change in the physical behavior of the consumer. Marketers have also observed a change in the psychological behavior of the consumers. There is an increasing awareness among the consumers to the changes taking place around them resulting in an urge to purchase various goods and services. In other words, there is a positive buying motive shown by the consumers. This is on account of changing personal and family, social and cultural influences, the influx of the satellite television bringing with it information filled with rich...

Bibliography: * Philip kotler, marketing management, 12th edition pearson education inc, New Delhi
* Schiffman, lean G and kannut lazar;consumer behavior prentice hall off India.
* Suja R. Nair: consumer behavior Himalaya publishers.
Websites:
www.hyundai.in
www.kununited.com
www.santafemods.com
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