The Culture Industry: Enlightenment as Mass Deception
I believe my problem with this reading is not the fancy vocabulary but the comparisons the authors make. Sometimes I am stuck trying to decipher what the authors are talking about and if one thing has any relationship with the other or if this essay is a metaphor for a larger picture. Better yet, is the community, policies, or the structure of buildings the metaphor for the mass media or is it the other way around? Or maybe they are all just points to his argument against the “sameness” our communities suffer due to capitalism? Then I read, “Films and radio no longer need to present themselves as art. The truth that they are nothing but business is used as an ideology to legitimize the trash they intentionally produce. They call themselves industries...” This idea that media is not what it used to be, that it is not art dumbfounded me. How do we take back what we thought was the purpose of media? I realized after reading more of the passage the authors’ problem came with the idea that media served a purpose greater than entertainment or informational purposes. If I were them I would ask; Do you ever think about how great life must have been back in the day? Watched a movie or a spanish soap opera where you are taken to a time where people had to talk face to face and travel? I do it all the time. Yes, it must be very time consuming having to go back and forth and to constantly follow up with people to have good leisure and company, however, that time is now being spent with media and technology becoming tools of the economy and capitalist to become deviant of its purpose with what I assume to be the advertisement, ongoing filming of powerful people’s lives, and all the other forms of capitalistic living. I believe this is the big picture of what the authors are trying to tell us. Still some things go amiss in the translation of the language and in trying to interpret we may make wrong ideas in our head....
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