Land Transportation Office - Direct Marketing Plan

Topics: Philippines, Automobile, Vehicle Pages: 17 (3727 words) Published: October 12, 2014
Institution Background
The Land Transportation Office (LTO)
The LTO envisions a model government agency showcasing excellent and quality public service for a progressive land transport sector. Mission
We are committed to work towards the rationalization of Land Transportation Office services and facilities, and to implement effectively the various transportation laws, rules and regulations in coordination and collaboration with other government agencies, business sector, civil society and other stakeholders. Towards this end, we are determined to: Put order on the roads

License quality drivers
Register roadworthy and emission – free motor vehicles

Brief background
The LTO promotes the safety and comfort of the traveling public with respect to motor vehicles. The LTO is also tasked with collecting various fees from the registration of motor vehicles, the issuance of licenses to qualified motor vehicle drivers, the collection of fines and penalties for motor vehicle related infractions, and the sale of motor vehicle license plates. Historical Background

The concept of land transportation system in the Philippines started when our ancestors invented the means of locomotion with the animals in moving people and goods from place to place. Although the means of land transportation during the early days were not as sophisticated as the modern vehicles of today and the roads not as well constructed, the early Filipinos also observed some laws to govern their mobility. These laws were as informal and simple as specifying which animal could be used for certain purposes but these showed that our ancestors had already felt the need to regulate the transportation system.  As early as 1910, there were already few motor vehicles seen operating in public highways in Manila and suburbs.  Better means of transportation were invented and introduced in the country. Gradually, the Filipinos learned to use cars, trucks, jeeps and other types of vehicles. The means of transportation Source:

Became better and powerful and the laws governing land travel became more formal and modern.  On February 6, 1912, Legislative Act No. 2159 was enacted to regulate motor vehicles in the Philippine Islands and to provide for the regulation and licensing of operators. This was the first formal law on land transportation passed by the legislature. This law created an Automobile Section under the Administrative Division of the Bureau of Public Works. The Section was tasked to take charge of motor vehicles and drivers’ services.  Later on, Legislative Act 2159 was amended by 2389, 2556, 2587, 2639 and 2925. In 1922, Act No. 3045 was passed into law compiling and incorporating all laws governing motor vehicles. The Automobile Section was upgraded to the Automobile Division under the Bureau of Public Works.  On January 1, 1933, Act No. 3992 otherwise known as “The Revised Motor Vehicle Law” was enacted amending Act No. 3045.The Automobile Division was renamed Division of Motor Vehicles. The Chief of the Division was called the Superintendent of Division of Motor Vehicles. Act No. 3992 was amended by Commonwealth Act Numbers 123, 548, 556, 652 and Republic Act Numbers 314, 587, and 2383.  On June 2, 1945, Department Order No. 4 was issued by the Department of Public Works and Highways reorganizing the Division. This took effect after the liberation of the Philippines from the Japanese invasion. In 1947, Executive Order No. 94 was promulgated reorganizing the different executive departments, bureaus and offices. Under Section 82 of this E.O., the Division of Motor Vehicles was upgraded into the Motor Vehicles Office (MVO) with the category of a Bureau. The Chief of the MVO enjoyed the rights and privileges of a Bureau Director.  During the fifties and early sixties, our country started undergoing rapid economic development. Industrialization advanced and as a consequence, more and better roads were constructed. The Filipino then...
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