Topics: Automobile, Daihatsu, Internal combustion engine Pages: 4 (587 words) Published: April 4, 2012
Nine elements of mission statement

1. Customers 
2. Products or Services 
3. Markets 
4. Technology 
5. Concern for survival, growth and profitability 
6. Philosophy 
7. Self concept 
8. Concern for public image 
9. Concern for employees


Background of the company

The company has been started operations since 1994. The first car they have been produce is “Perodua Kancil”, this car has been enter the Malaysian market in August 1994. “Perodua Kancil” is quite popular that time because the price of the car is affordable by Malaysian population.

Since that Perodua keep produce another car that call “Perodua Rusa” in March 1996. “Perodua Rusa” is actually a van that has a 1.3 litre engine, “Perodua Rusa” also is the first van to be produced by a Malaysian automotive company.

After success sales for their previous car, Perodua launch a new car called “Perodua Kembara” in August 1998. It originally came with 4 cylinders SOHC 16v. Maximum power 61kw and 105Nm of torque and this car looks more like a 4x4 car.

The Perodua Kenari - June 2000

The Perodua Kelisa - August 2001

The Perodua Myvi - May 2005

The Perodua Viva - May 2007

The Perodua Nautica 4WD - May 2008

The Perodua Alza – November 2009


Perodua vehicles are also sold in other countries such as United Kingdom, Singapore, Brunei, Fiji, Nepal and Sri Lanka.

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Cars (Viva, Alza, Myvi and etc.)

Perodua Group:

• Perodua Auto Corporation Sdn Bhd (PCSB) was established in the final quarter of 2001. Besides Perodua, the two other joint venture partners of PCSB are Daihatsu Motor Co. Ltd. and Mitsui & Co. Ltd both of Japan. The manufacturing operations of the Perodua Group are being managed by PCSB.

• Perodua Sales Sdn Bhd (PSSB) is responsible for the sales, marketing, and distribution of all Perodua vehicles...
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