Perodua Background

Topics: Perodua, Automobile, Proton Wira Pages: 2 (529 words) Published: August 3, 2014
The Perusahaan Otomobil Kedua Sendirian Berhad (English: Second Automobile Manufacturer Private Limited), usually abbreviated to Perodua is Malaysia's second largest automobile manufacturer after Proton. It was established in 1992 and launched their first car, the Perodua Kancil in August 1994. 'M2’ refers to the codename which was used when the project to establish Perodua was still Top Secret. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%). Perodua mainly produces minicars and superminis and does not have models in the same market segments as Proton. They do not design or engineer their main components such as engine and transmission in house. Perodua cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing this to 25% in 2001 and then to 35%. In 2004 Perodua started assembling the Toyota Avanza at their plant in Rawang, for sale in Malaysia. Perodua has sold over 189,000 vehicles in 2012, which is its highest ever sales record. Its estimated market share in Malaysia of 30.2 per cent. It is planning to set up a second car manufacturing plant from the planned $770 million investments in the coming years. Perodua is set to become the largest manufacturer of compact cars in South-East Asia. In October 2005, it had produced a cumulative total of 1 million cars. By July 2008, it is expanding to 240,000 per year. As compared to Proton, Perodua has been quite successful in its business ventures. Its cars are very popular among Malaysians, such as the Perodua Myvi, which sold 80,327 units in 2006, outselling its rival's best selling car, the Proton Wira then, which only sold 28,886 units in Malaysia. In 2006-2010, Perodua became the best selling car company in Malaysia. In the first half 2011, the table has turn...
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