plc of maruti 800

Topics: Automobile, Suzuki, Marketing Pages: 14 (262 words) Published: November 5, 2014
Submitted To
Dr. Shalini Nath Tripathi.

Submitted By
Group - 5
Himanshu Priyadarshi
Suraj Agarwal
Vivek Srivastava
Swati
Sugandh Srivastava
Nitesh Ranjan

CONTENTS
 COMPANY PROFILE.
 LEVEL OF PRODUCT.
 STAGES.
 Introduction
 Growth
 Maturity
 Decline

COMPANY PROFILE
Mr. R. C. Bhargava
Mr. Kenichi Ayukawa

TYPE :
FOUNDED :

PUBLIC COMPANY
1982

Chairman

HEADQUARTERS : NEW DELHI, INDIA
Managing Director
and CEO

KEY PEOPLE :RC BHARGAVA ( CHAIRMAN ), Kenichi
Ayukawa ( CEO )
REVENUE : $369.34 BILLION

LEVELS OF PRODUCT

Core Customer Value

Actual Product
Packaging

Features

Quality Level

Augmented Product
After Sale Service

Installation

Design

INTRODUCTION TO

First car imported, assembled and sold
in 1983.
Cheapest car in the market.
Huge gap between demand and supply.
Waiting list often took upto 3 years to
clear.
Targeted urban areas, “Consumers who
desire for a car”.
Based on SS80, Suzuki fronte.

Expectations from people matched
product promise.
Increase in production and sale.
Increase in profits.
Objective to gain market shares.
No threat of competitors.

Sale
Unit sold
1996
1989
1987
1983
0
Unit sold

50000
1983
852

100000
1987
20,269

150000
1989
63736

200000
1996
189061

Sales touched 200,000 mark in 1999.
Repositioning of Maruti Products.
New soft edged jelly bean shape
introduced in 1997.
Maruti 800′s carburetor with fuel
injection.
40 million two wheeler owners targeted.
Entry of competitors like General
motors, Ford, Tata.

DECLINE STAGE (2003 – UPTO NOW)


Heavy competition from i10, Spark etc.

Drastic decrease in sales.

Just 33028 units sold in 2009-2010.

Withdrawn from 13 cities including metros.

Repositioned to Alto 800.

SALES
250000

200000

150000
SALES
100000

50000

0
YEAR 2000

YEAR 2001

YEAR 2002

YEAR 2004

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