Small Car in the City

Topics: Automobile, Japan, Corporate Average Fuel Economy Pages: 4 (1086 words) Published: March 27, 2012
Small car in the city

Small car in the city
A city car is a small car , who intended for use primarily in the city. They have one or two in their line-up. In Japan, small cars are called K-CAR. K-cars have to be less than 3.4m long and 1.48m wide, while the engines can be no bigger than 660cc and develop less than 64bhp. Market potential

Because of saving energy and protecting environment,more and more automobile companies are concerned about the K-CAR. Some manufactories, which produced K-CAR, increase its productivity and rise the type of small cars . Meanwhile, others , which have not these type of products ,are launching it from 2006.Moreover, since the oil price grows constantly, many families have to enhance the expenses of gasoline. Thus, some potential customers would like to buy the K-CAR instead of the small car. Therefore, there is a huge market potential of small car in Japan. USA

Because of High oil prices, Americans finally changed consumer attitudes. More and more people like a city car. Many people get quality car as a second family car. France
Customer especially for the people who begin to work and the people who just start the new family

Market size
Japan new car sales quantity
2010| 2011|
3,229,716| 4,210.000|
The sales volume of K-CAR is tremendous in Japanese automobile industry. Since to the end of March in 2008, there were 254.61667 million K-CARs in Japan(about one-third of the whole automobile industry). Moreover, in recent years, the sales volume of other type cars reduced to 1-2% while the number of K-CAR growed to 1-3%. Therefore, the market size of small cars is sizable. France new car sales quantity

2008| 2009| 2010|
2,050,000| 2,300,000| 2,252,000|
USA new car sales quantity
2010| 2011|
11,589,844| 12,778,335|
From sales analysis, there are a lot of some people to buy new car,...
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