SINHGAD INSTITUTE OF BUSINESS MANAGEMENT
(Affiliated to Mumbai University)
To Study the Hike in Fuel Prices in Mumbai from Period January 2011 To September 2013, And It’s Impact On Customers Buying Behavior In Automobile/Car Sector.
Dr. Rhizu Krishna
To study the consumer buying behavior, our group has conducted a survey among 100 people with different age groups and different occupations through various questionnaires we have asked about their buying preferences likes and dislikes and studied the impact of fluctuation in fuel prices in their buying behavior.
We highly indebted to all the faculties and our group members in Sinhgad Institute of Business Management for their support in data collection process and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project.
Our group has taken efforts in this project. However, it would not have been possible without the kind support and help of Dr. Rhizu Krishna. We would like to extend our sincere thanks to her.
We would like to express our gratitude towards our parents & members of our group for their kind co-operation and encouragement which help us in completion of this project.
Our thanks and appreciations also go to our colleague in developing the project and people who have willingly helped us out with their abilities.
Fuel is a basic need for every individual. Without fuel, survival is difficult. In city like Mumbai (India), out of 100, 12 individuals are having four-wheeler. Also, India is importing around 80% of its total fuel consumption from other countries.
Here in our study we are trying to concentrate on buying behavior of individuals due to fluctuation of fuel prices and for this we had done a survey on 100 people, Where we asked them several questions about fuel which they are using in their four wheeler. These questions include-their variant, their likes and dislikes about their suggestions etc…
And after analyzing these data we tried to study thatisthere any impact of fluctuations in variant (fuel)? Is it making respondent to change its taste? Likes and dislikes? Also is it making any pressure on future buyers?
Table of content
1. Background of the study
2. Statement of the problem
3. Objective of the study
4. Significance of the study
5. Scope and limitation of the study
6. Definition of terms
Review of related literature
1. History of automobile industry in India
2. Hike in fuel price
3. New era in technology
4. Consumer buying behavior
5. Factors affecting consumer buying behavior
Theoretical /conceptual/operational framework
1. Fuel price index 2011
2. Buying behavior
3. Fuel price index 2012
4. Buying behavior
5. Fuel price index 2013 (till October)
6. Buying behavior
7. Questionnaires on petrol variant
8. Questionnaires on diesel variant
9. Questionnaires on CNG variant
1. Research desigh
2. Method of data collection/data collection procedure.
3. Analytical Procedures/Methods of Analysis
Results and discussions
Conclusion and recommendation
As we know that 80% of the fuel in India is imported from other countries and it makes it the fourth largest consumer of oil and fueleum products after the United States, China, and Japan. The high degree of dependence on imported crude oil has led Indian energy companies to attempt to diversify their supply sources. To this end, Indian National Oil Companies (NOCs) have purchased equity stakes in overseas...
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