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Topics: Automobile, Strategic management, Electric vehicle Pages: 6 (2158 words) Published: November 3, 2014

Balanced Scorecard (General Motors)
Southeast Missouri State University
Knowledge Management IM606 6:00pm – 9:00pm
Instructor: Dr. Sophia Scott
Submitted by: Robert Carpenter
Abdelrahman El-Baroudi
Vikas Racharla
Ammanamanchi Venkata Satya Sai
Vision: A streamlined brand that represents quality and fuel efficiency through innovative design with the utmost respect for quality
Mission: To build GM in to world’s most valued auto motive company. Values:
Honesty and integrity
Breakthrough technologies.
Earn customers for life.
GM employees improve communities
Citation: Winning with Integrity, Our Values and Guidelines for Employee Conduct. Retrieved from: http://www.gm.com/content/dam/gmcom/COMPANY/Investors/Corporate_Governance/PDFs/WWI.pdf, Accessed 28 Oct 2014 GM Corporate website. About GM: Our Company. Retrieved October 6, 2014, from http://www.gm.com/company/aboutGM/our_company.html SWOT Analysis

Strengths Opportunities
Globally Diversified
Investing in Technology
Excellent Leadership
Strong brand portfolio Rising Demand for Hybrid Vehicles  Auto Industry Growth faster than US economy growth.
Factors driving demand are changing.
Increasing consumer confidence.
Weakness Threats
Recalls
Lost Market Share
Damage financial reputation
Past History of Unwanted Cars Fluctuating fuel prices
Intense competition
Tougher Emission Standards
Industry Revenue Volatility Very High
SWOT Goal statements used to create the BSC
Strengths and Opportunities
Investing in Technology/Rising demand for hybrid
Goal: To Develop more hybrid and electric vehicle
While petroleum still dominates the world’s market, because of availability and price, there is growing customer interest in gas electric hybrids and pure electric vehicles. Electric vehicles can run on 100% electricity to provide gas and emission free driving. Citation: GM Corporate website. Innovation: Design & Technology. Retrieved October 6, 2014, from http://www.gm.com/vision/design_technology/emerging_technology.html Strengths and Weaknesses

Excellent Leadership / Tarnished reputation from recent recalls Goal: Reduce future recalls by 30% over the next three years through management emphasis on quality improvements. Through boardroom emphasis on using technology to improve vehicle design and leadership to instill a culture of quality at all levels of the corporation, GM could reduce future recalls which would improve their damaged reputation and improve earnings. Citation: GM Corporate website. GM Recalls 2.42 Million Vehicles in Four U.S. Recalls. Retrieved October 6, 2014, from http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2014/May/0520-recall.html Strengths and Threats

Investing in Technology / Fluctuating fuel prices
Goal: Improve fuel economy through technology
To lower customer fuel costs and to improve vehicle sales.
Citation: Ruiz, B. (2014) Car & Automobile Manufacturing in the US, Industry Outlook, industry Life Cycle (IBISWorld industry Report 33611a). Retrieved from: library.semo.edu:3450/reports/us/industry/industryoutlook.aspx?entid=816#IO Weaknesses and Opportunities

Damaged financial reputation from bankruptcy/Auto industry in the US is experiencing growth at a faster rate than the overall economy. Goal: Reduce debt by 10% over the next three years
With growth in the automotive sector outpacing growth in the overall economy, a portion of revenue growth from increased sales can be used to reduce debt which will improve the financial condition of the corporation and lead to improved corporate bond ratings. This will reduce debt carrying costs and help improve the financial reputation of the corporation. Citation: GM Corporate website, Investors: Corporate Strategy. Retrieved from: http://www.gm.com/company/investors/corporate-strategy.html Accessed 5 Oct 2014 Threats and Opportunities

Intense Competition / Factors driving demand are changing...

References: GM Corporate website. About GM: Our Company. Retrieved October 6, 2014, from http://www.gm.com/company/aboutGM/our_company.html
GM Corporate website
GM Corporate website. GM Recalls 2.42 Million Vehicles in Four U.S. Recalls. Retrieved October 6, 2014, from http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2014/May/0520-recall.html
Ruiz, B
Ruiz, B. (2014) Car & Automobile Manufacturing in the US, Industry Outlook, industry Life Cycle (IBISWorld industry Report 33611a). Retrieved from: library.semo.edu:3450/reports/us/industry/industryoutlook.aspx?entid=816#IO
Ruiz, B
Ruiz, B. (2014) Car & Automobile Manufacturing in the US, Industry Performance, Key External Drivers (IBIS World industry Report 33611a). Retrieved from: library.semo.edu:3450/reports/us/industry/industryoutlook.aspx?entid=816#KEY
Ruiz, B
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